Reels’ goal–just like TikTok’s–is to be funny and silly, something IG users aren’t used to. It is also a strong social media trend right now. Personal brands that are a bit on the messy side are felt as more authentic, original and therefore, more successful. People want to feel closer to content creators. Instagram is tired of the editorial aesthetic and curated profiles, while trying to get closer to personal content. And this is a good thing! My opinion is, the more we use Reels, the more comfortable we’ll be being funny and silly and ourselves in front of our audience. So let’s just do this! And guys, start testing this feature as soon as possible because when it becomes ~a thing, you will be Reels bosses (pun absolutely intended).
You can find it in your Stories, it’s right in the bottom, next to where you’d select Boomerang.
There’s an option to display a countdown so you won’t run out of time and a ghost tool and aligns takes, so everything will look super cute!
And since it’s on Beta phase, not all users will have Reels on their app, even after updating it. So… let’s see how this goes.
PLEASE let me know if you already have it or not, I’m literally dying to see your Reels!